Call for contributions!
Book- Enterprise and Entrepreneurship in Sport
Part of the Applied Enterprise & Entrepreneurship Series (AEES), Enterprise and Entrepreneurship in Sport explores the dynamic intersection of enterprise, entrepreneurship, and sport.
In an increasingly complex and uncertain world, Sport has become a broad, diverse, and ever-changing context for enterprise and entrepreneurship. This book offers a comprehensive and contextualised understanding of how external macro-environmental factors both enable and constrain entrepreneurial activity in sport. By applying the lens of the PESTLE framework, this book examines the Political, Economic, Social, Technological, Legal, and Environmental forces that shape this complex and rapidly evolving space.
Each section of the book is focused around one element of the PESTLE framework, explored through an introductory narrative and a series of case studies. Each case study should be based on empirical research and include rich contextual detail and theory informed analysis. While each section focuses on one element, there will be recognition that these external forces—Political, Economic, Social, Technological, Legal, and Environmental—do not operate in isolation. Instead, they intersect and interact in ways that significantly shape the enterprise and entrepreneurship landscape within the sports sector, and this must be evident within each case study.
Through a combination of real-world case studies and applied research, the book bridges theory and practice, offering educators, students, and industry professionals' practical insights into how these macro-environmental forces influence enterprise and entrepreneurship in sport. In doing so, it supports the development of the strategic foresight and contextual awareness needed to succeed in an industry defined by rapid change, uncertainty, and evolving opportunity.
I now invite authors to submit an expression of interest for potential chapters that may include (but are not limited to) the following topics in relation to enterprise and entrepreneurship in Sport:
Political
Public policy, national/international sports governance
The role of government funding and Olympic legacy strategies
Regulation and lobbying in sport entrepreneurship
Economic
Economic models of sport ventures
Sponsorship, investment, and financial sustainability
Entrepreneurship in elite vs. grassroots sports ecosystems
Social
Inclusion, diversity, and community enterprise through sport
Athlete entrepreneurship and personal brand development
Fan engagement and the rise of social media influencers in sport
Technological
Sport tech startups and digital transformation
Data analytics, wearable tech, e-sports, and AI integration
Innovation in fan experiences and platform delivery
Legal
Intellectual property, image rights, and sports law
Contracts, compliance, and risk in sport business
Legal structures of sport enterprises and governance
Environmental
Sustainability and green entrepreneurship in sport
Climate change impacts on sport infrastructure and events
Circular economy and ethical supply chains in sportswear and equipment
Submission Guidelines
Expressions of Interest (Approximately 500 words) outlining your proposed case study, including title, focus, and relevance to a particular element of PESTLE. Author(s) bio (100 words each) with relevant expertise and affiliation
Expression of Interest submission deadline: 31st July 2025
Out now!
Book- Contemporary Enterprise and Entrepreneurship in Context
‘Contemporary Applied Enterprise & Entrepreneurship in Context’ is the debut volume for the Routledge Research in Applied Enterprise & Entrepreneurship book series (AEES). Edited by Dr Emily Beaumont, Dr Jenny Hall, Dr Mark Marrington, and Russ Hepworth this foundational book in the AEES series aims to bring together key discourses concerning enterprise and entrepreneurship in context. The book aims to source and assemble contextualised practitioner accounts of enterprise and entrepreneurship and situate these, in relation to relevant existing or emergent theory.
Out Soon!
Book- Cases on Start-ups and Enterprise
Cases on Start-up and Enterprise, is a compendium of case studies edited by Dr Emily Beaumont on start-up and enterprise from around the world. Each case study is situated in its geographic location and gives insight into the start-up and enterprise journey experienced by individuals and groups in this area. To that end, it will capture the political, economic, and social characteristics of each region and their interplay with start-up and enterprise. The aim of the book is to offer those teaching in this space a range of international case studies to service the global perspective now required in Higher Education. Each case study will be consistent in terms of structure and layout so that teachers can become familiar with the format, and subsequently comfortable and confident in their use of them.
Extracurricular Enterprise and Entrepreneurship Activity: A Global and Holistic Perspective
This co-edited by book Dr Sarah Preedy and Dr Emily Beaumont reviews the growth and development of enterprise and entrepreneurship extracurricular activities within Higher Education Institutions globally. It considers the form these activities take, their appeal and role, their resourcing and challenges, alongside innovative and impactful practices in design and delivery. This book will bring together multiple angles on extracurricular enterprise activities, including academic, practitioner and policy perspectives, plugging the gap in the literature for a holistic review of these activities that incorporates viewpoints from across the globe while providing practical suggestions for improving teaching and learning. Want to view this book? Click here.
Book- Higher and Degree Apprenticeships; a 360-degree multi-perspective view
Higher and Degree Apprenticeships; a 360-degree multi-perspective view is an edited book (editors Dr Emily Beaumont, Steph Reynolds, Matt Scott, and Clare Taylor) that brings together multiple authors , to present case studies on Higher and Degree Apprenticeships in England. The book aims to develop clarity and understanding on the delivery of Higher and Degree Apprenticeships through the perspective of key stakeholders, in different industry contexts, and across key thematic areas. This is achieved through a series of case studies written by those connected to Higher and Degree Apprenticeships to provide ‘real world’ and relatable insight. Existing literature on this topic is sparse and what does exist focuses on one stakeholder perspective. By taking a 360-degree approach, this book enables the reader to develop a holistic, multi-perspective understanding of Higher and Degree Apprenticeships.